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Smallholder Households: Distinct Segments, Different Needs

Apr 01, 2019 | J. Anderson, R. Karuppusamy, P. Enrico et al. | CGAP

To help stakeholders identify and serve the smallholder households most relevant to them, this Focus Note proposes an approach that distinguishes three segments of smallholder households— Subsisting, Commercializing, and Diversifying— based on their livelihood profile. Using data from six nationally representative surveys of smallholder households, the analysis estimates the market size of each segment and offers recommendations on designing and delivering the financial solutions that each segment values.